Today, I’m on a flight to Greensboro NC after just finishing an event in San Diego. The event was for MHEDA, which is a national association for the manufacturers and suppliers of material handling equipment. They ran a fabulous conference, and before I departed, I had a chance to talk with 4 of the people who organized and executed this conference for some 600+ people.

I asked each of them how they became part of the MHEDA team and what research they did to discover this great opportunity. You might be surprised that NONE of them actively sought out and chose this opportunity. In one form or another, this opportunity appeared before them. They did no research comparing this job to all the other advertised jobs like it. They did scant research on the organization to choose it over similar opportunities. In a very real sense, they did not choose this job…the job chose them.

Each of them told me a story about someone they knew who suggested this job to them. The people who referred them had worked with or for MHEDA in the past. One was a college instructor; one was a personal friend, and one was a previous manager who had left the company at which they had previously worked together. In fact, NONE of them sought out the job they now loved by doing endless research online for the best places to work. They found the right spot for them not because they knew… it was because someone else already in the organization knew they would fit.

We all know that employee referrals are the best candidates. It is the easiest, fastest, and surest way to hire. We love referrals. So, what percentage of your hires over the past year were from referrals? If the number is less than 50%, then there is real opportunity for your company to tap into this resource. How you can do that more effectively will be covered in an upcoming blog.

The first question is this: “Why are people who love working for your company not bringing in other great people?” We are the only ones who know who we want to apply. We are the only ones who fit inside our organization. We must be missing something…

We can start here: “You can’t overcome an emotional risk with a financial reward.” More to come…

If you are looking for insight or specific action steps to grow a process within your organization to Win the War for Talent, please reach out. It’s my passion to help companies solve their talent issues, whether that is finding the right talent or retaining and developing that talent. With the right processes in place, your organization can grow and thrive even more!

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