I’d like to invite you to change the way that you think about posting a job.
If you are posting great jobs with great pay and great opportunity on Indeed or LinkedIn and are not getting the responses that you are hoping for… the problem may be with your goal for the ad.
For the better part of the last 40 years, companies posted a job ad, and a line of interested people responded. The company got to choose from a long line of qualified applicants… but what if you post a job ad, and no line forms? The problem may lie in your expected result from the ad.
Your company likely has some sales outreach function. Part of that function is for someone from your organization to reach out to complete strangers and begin a conversation that could one day end up in a sale or a new customer. What is your expectation for that initial interaction with a complete stranger? Probably not a sale or a lifelong relationship. The goal of a cold call is and always has been to get to the NEXT conversation. That seems like the only reasonable expectation when one stranger meets another stranger and connects with them.
We would never expect the stranger to buy something on the spot. We would never expect them to commit to a long-term relationship after one 15-minute interaction. That would be crazy, right?
So, what are we doing expecting a stranger to read your job ad and apply to a job where they are committing to a years-long relationship with a bunch of people they have never met? Just as crazy.
I’d invite you to change your job ad and your expectations for that ad. A job ad is a cold call…and all the rules about cold calling that have worked for decades to sell everything apply.
If you are looking for insight or specific action steps to grow a process within your organization to Win the War for Talent, please reach out. It’s my passion to help companies solve their talent issues, whether that is finding the right talent or retaining and developing that talent. With the right processes in place, your organization can grow and thrive even more!
